Whether your website serves as a central hub for your sales operations or you simply provide a website to give people information, the people who come to your website – whether or not they buy from you – are very, very important. Here are some reasons why your visitors play such a vital role in your overall success.
Take a moment to think about everyone you know personally, from your children to your parents, and to your personal friends to your colleagues. Do they all own a computer? If not, do they have a smartphone? If you said yes, then you can start to appreciate just how huge the online community truly is. What’s more, these people can all share information with one another instantly. That’s why your website visitors are so important; they help you build your reputation among the online community.
Whether or not you allow for transactions through your website, people come to your site for a reason. Maybe they need some information, or maybe they want to know what a particular service you provide entails. As long as you provide the information they’re looking for, they’ll come to your site, stay on your site, and remember you in the future – even if they choose not to buy your product or service right away. They’ll also remember your site when a friend or family member is in need of something you offer.
If your website is the central hub through which you sell a product or service, then your visitors are more important than ever. There are four things you need to do to create sales in this case.
Get people to your website through excellent search engine optimization tactics.
Engage those people with user-friendly content and website navigation.
Build value in your product.
Provide a simple, easy-to-use checkout process.
If you’re using your website to generate sales, then your visitors are your business’s lifeline. Without them, you’d have no revenue at all.
No matter what kind of business you run, there is always an opportunity to generate leads and provide information for the long-term. For example, imagine for a second that you provide mobile phone service. Someone might come to your site to see what you have to offer, so be sure that you provide them with a stunning landing page and capture, at the very least, their names and email addresses. Even if they aren’t ready to switch providers yet, seeing your emails in their inboxes each week or each month will remind them that you’ll be there when they are ready to make a change.
According to the Pew Research Center, some 88% of American adults accessed the internet from a computer, smartphone, or tablet in 2015 – and that number is on the rise. As such, your website visitors represent a huge percentage of your potential clientele.
If you liked this article and want to continue our conversation, let’s schedule a time to talk. If you’re located in the Atlanta-metro area, let’s meet in person. If you are not, let’s schedule a phone or Skype call. I’m available to help you create a content marketing strategy that resonates with people and ranks in the search engines. Please contact me here.