Is Your Website Responsive?
By now, most people with a smart phone or tablet have had first hand experience with a responsive website. It’s that website you were viewing the other day on your device, that was sized perfectly to fit your screen. It was that website you didn’t become frustrated with trying navigate and enlarge to read. Remember, the one that loaded fast on your device and made you think, wow…this company really gets it!
What Is Responsive Web Design?
Responsive web design is a modern approach to building websites, that makes a site automatically display on a desktop computer, tablet or mobile device with an optimal viewing experience. Overwhelming research shows, that website visitors and customers want to easily read and navigate a site, with minimum resizing and scrolling, in order to compare and shop for products and services.
Why Should You Care?
Many successful business owners, marketers and sales people have said their key to success is, “giving the customer what they want”. Although simple in theory, this notion is often the difference between online business success and failure…especially today. Don’t take my word for it, take a look at this research from Google, Adobe Systems, Gartner, Compuware, and Lightspeed Research.
By 2013 (this year), more people will use mobile phones than PCs to get online.
– Source: Gartner, 2010; Google Mobile Optimization Webinar
2011; Cisco, 2011
Mobile searches have grown by 400% since 2010.
– Source: Gartner, 2010; Google Mobile Optimization Webinar
2011; Cisco, 2011
There will be one mobile device for every person on earth by 2015.
– Source: Gartner, 2010; Google Mobile Optimization Webinar
2011; Cisco, 2011
71% of users expect a mobile site to load as fast as a desktop site.
– Source: Compuware, “What Users Want from Mobile,” 2011
60% of users expect a mobile site to load in three seconds or less.
– Source: Compuware, “What Users Want from Mobile,” 2011
78% will retry a site two times or less if it does not load initially.
– Source: Compuware, “What Users Want from Mobile,” 2011
57% would not recommend a business with a bad mobile site.
– Source: Compuware, “What Users Want from Mobile,” 2011
40% have turned to a competitor’s site after a bad mobile experience.
– Source: Compuware, “What Users Want from Mobile,” 2011
23% of adults have cursed at their phone when a site doesn’t work.
– Source: Compuware, “What Users Want from Mobile,” 2011
95% of smartphone users have searched for local information.
– Source: Google “The Mobile Movement: Understanding Smartphone Users,” 2011
81% of users prefer mobile sites to apps for researching prices.
– Source: Adobe Systems “Adobe Mobile Experience Survey,” 2011; eMarketer, 2011
79% of users prefer mobile sites for product reviews.
– Source: Adobe Systems “Adobe Mobile Experience Survey,” 2011; eMarketer, 2011
63% of users prefer mobile sites for purchasing.
– Source: Adobe Systems “Adobe Mobile Experience Survey,” 2011; eMarketer, 2011
70% of mobile users have compared product prices on their phones.
– Source: Lightspeed Research; Google “The Mobile Movement: Understanding Smartphone Users,” 2011
65% have read product reviews on their phone.
– Source: Lightspeed Research; Google “The Mobile Movement: Understanding Smartphone Users,” 2011
If this post and research appeals to you, and you’re ready to transition your website into a responsive website, contact me. I can make the process cost efficient for you. Additionally, I’d love to hear your thoughts. Please leave a comment below.
All the best,
Anthony
[…] Renovate Your Website to be Responsive and Convert. It’s time to bring in the experts … communicate your S.M.A.R.T goals and objectives … review your digital marketing plan and market penetration strategy … determine the course of action by wireframing, sitemapping, and extensive keyword research. Your new website needs to be a responsive website. […]