You would never build a hotel in the middle of nowhere and expect travelers to find you without any directions – or without even knowing you’re there.
The same can be said for your website, too.
If people can’t find it, then you aren’t likely to generate many leads. Here are some quick ways to increase your website leads.
Take a Crash Course in SEO
SEO, or search engine optimization, is a process by which you optimize your website content – including photos, videos, text, headlines, and more – in order to boost your ranking on the search results pages of popular search engines.
The higher you are on the search results page, the more people who can find you – which is your ultimate goal.
You can self-teach or you can hire an SEO specialist; the choice is yours.
Make Sure Your Content is Dynamic
The term “dynamic content” simply means that you need to keep your website fresh with changing content.
When compared to static websites, sites with dynamic content almost always fare better on search engines like Google.
Of course, you don’t want to change your landing page, About Us, or FAQ section every single week to satisfy this requirement, but there are a couple of other ways you can do it.
For instance, consider adding a blog that you update once or twice per week, create a special section for press releases, and rotate customer testimonials in and out from time to time.
Make It Mobile
In the last couple of years, the number of people who perform internet searches from their phones and tablets has actually surpassed the number of people who perform searches from desktop and laptop computers.
As such, if your website is not optimized for mobile devices, you are missing out on a tremendous demographic.
These days, creating a mobile site based on your desktop site is not as difficult as it once was, so be sure to make this a priority if you haven’t yet.
Build a Network
The more people you have on your side, the more traffic they can help you generate.
For example, if you sell automobile parts, you should consider networking with mechanics in a variety of local areas to help get the word out.
You can guest blog for one another, you can post on each other’s social media pages, and you can even link back to each other’s websites in order to generate more traffic.
The possibilities are truly endless.
Don’t Underestimate the Power of Videos
If you could choose between reading an entire page of text or watching a short video to learn the basics about a product or service, which would you choose?
Most of today’s consumers want information quickly and conveniently, and that’s why video can play such an important role in helping you generate website leads.
You can certainly host it on your website, but be sure to link back to YouTube and other external sites to help get more exposure.
As you can see, generating more website leads does not have to be an incredibly difficult or time-consuming process.
In fact, with just a few simple additions like a video and a blog, you can make a huge difference in your traffic. Things like SEO take a little longer, but it’s well worth it in the end.