Search Engine Optimization (SEO) was born in 1999 (one year after Google launched), during the first ever SEO Conference hosted by Danny Sullivan.
For over a decade, SEO was somewhat of a silver bullet approach to obtaining high search engine rankings and non-paid organic website traffic. As a result, many SEO service providers adhered to the ‘by any means necessary’ premise.
As a result, SEO has gotten EASIER and HARDER.
SEO is easier because search engines (like Google) constantly update their algorithms, which in turn has instituted regulations over the SEO-as-a-Service industry. That’s good news, right … or is it?
Google and Bing have demystified SEO. They provide a SEO playbook for practitioners to follow. We have online SEO libraries & repositories of proven strategies, tactics, and techniques that show us how to grow non-paid website traffic. We have powerful SEO software and tools at our fingertips.
SEO consultants & practitioners simply have to follow the rules and a significant stream of non-paid organic traffic to your website is achievable.
Here’s Why SEO is Harder
SEO is harder because some SEO companies & service providers have caused mistrust in SEO-as-a-Service, due to SEO malpractice.
A True SEO Story I Experienced:
Once, a SEO company contacted me for SEO consulting services. Credit to them, they signed a handful of new SEO clients in about 3 months. Each client was paying about $5,000 per month for SEO services.
When I arrived to the consultation, I was impressed by their beautiful office … but bewildered why there was only a few employees at the company.
After conversing, I learned that none of them had actually done SEO before and their clients were starting to ask questions.
When I got back to my office, I intensively researched the owner of the SEO company. I learned he had a reputation.
The owner had started other SEO companies, dissolved the companies within a year, and skipped town with a lot of angry people’s money.
Essentially, he was a great salesman … but had no real experience providing SEO services or solving SEO problems.
I told them thanks, but no thanks … and wished them good luck!
That’s A Good Reason To Hire A SEO Consultant
SEO is something that requires a third-party audit from time-to-time. Non-paid website traffic from the search engines is an asset. It’s a luxury. And conducting a third-party SEO audit of your website from time-to-time is smart business. It’s guaranteed to produce a favorable return-on-investment. That’s based on my experience.
SEO audits are good if you currently employ a SEO agency or if you keep SEO in-house. The purpose of the SEO audit is to help you and your team use the audit findings to increase your non-paid website traffic and enrich your asset.
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