SEO agencies and SEO consultants are not the same.
They each offer valuable services to their clients, but they do so in different ways.
Whereas an SEO agency provides optimizes websites and content for the best search engine performance, an SEO consultant teaches individuals and companies how to handle that optimization themselves.
An SEO agency’s job description is fairly cut-and-dry.
Their overall goal involves helping their clients obtain higher (and therefore better) search engine result rankings, which drives traffic to their websites.
They do this by implementing trending keywords, optimizing the overall user experience, and using their knowledge of analytics to ensure the best possible results.
An SEO agency does not teach its clients to do these things on their own; it merely performs these services on behalf of its clients.
While an SEO agency works for its clients by providing valuable and necessary services, an SEO consultant is different in that he or she actually works with his or her clients.
A consultant can help a company pull SEO research that fits its industry and niche, and then use that information to create an effective SEO strategy.
What’s more, consultants can help teach companies how to gather more leads through the use of SEO, and they also teach companies how to gather, interpret, and measure their SEO results.
In this manner, a company can stay on top of its own marketing strategies, improve its traffic, and generate more revenue with a much smaller investment over time.
Simply put, when a business has a choice between learning SEO and implementing SEO strategies in-house or hiring an agency to handle their SEO needs, most would rather do it on their own.
An SEO agency can certainly help a company thrive in today’s internet-dependent world, but often at a great expense.
Trends shift and change almost daily, and it is important to stay on top of those trends in order for SEO to remain relevant.
Thus, a company that has the knowledge to perform SEO-related tasks in-house can save precious time and money in the long run.
More and more companies are looking to learn to do things on their own, which means that fewer companies are interested in SEO agency services.
Anyone who runs a business these days needs an online presence in order to remain relevant.
However, with so much competition these days, it is often very difficult to climb the search results ladder.
SEO consultants can help businesses of any size not only optimize their SEO strategies, but also their own knowledge of SEO.
An old Chinese proverb says, “Give a man a fish and you teach him for a day. Teach a man to fish and you feed him for a lifetime.”
An SEO consultant can teach you how to fish the search engine waters and feed your business without depending on an agency for years to come.
SEO consultants are a vital part of today’s economy, and as such, SEO agencies are scared of losing business (and therefore revenue) as companies learn to design, implement, and analyze their own strategies for success.
Anyone can learn the ins and outs of SEO with the right tools and training, which is exactly what consultants can offer.
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