What’s My Favorite Digital Marketing Automation Software?

Favorite Digital Marketing Software

Here’s My Top 5 Digital Marketing Automation Software (That I’ve Used)

In alphabetical order, below is a list of my favorite digital marketing software. These software vendors have created powerful, intelligent, all-in-one digital marketing solutions…that makes such tasks as search engine optimization (SEO), email marketing, social media marketing, online PR, marketing automation, mobile marketing, landing page creation, lead scoring, customer relationship management (CRM), web analytics, and reporting…easier!

ExactTarget Digital Marketing Software

1.) ExactTarget

ExactTarget provides powerful digital marketing software for the Fortune 500 and small businesses through email marketing, social media marketing, web page creation/personalization, and mobile marketing. ExactTarget is owned by Salesforce.com, which makes their CRM capabilities, data and analytics immensely powerful. Their resource center is loaded with valuable information on email marketing best practices, mobile marketing best practices, and social media marketing best practices.

All-in-One Capabilities

  • Email Marketing
  • Web and Landing Page Creation
  • Mobile Marketing
  • Social Media Marketing
  • Marketing Automation
  • Data and Analytics
  • Cross-Channel Marketing Platform
  • And more…

Visit ExactTarget.com

HubSpot Digital Marketing Software

2.) HubSpot

HubSpot all-in-one marketing software helps more than 10,000 companies in 56 countries attract leads and convert them into customers. Foundered in 2006, HubSpot has been a pioneer in the world of inbound marketing. They aim to help their customers make marketing that people actually love. HubSpot has a “RICH” library of marketing content that features their ebooks, webinars, marketing kits, templates, articles and worksheets for anyone to use. They also published very useful free apps called the HubSpot “Marketing Grader”, “Academy” and “Marketplace”.

All-in-One Capabilities

  • Call-To-Action Tools (Buttons & Call-Outs)
  • Landing Page Creation
  • Lead Generation Forms
  • Lead Management
  • Email Marketing
  • Marketing Automation
  • Analytics
  • Salesforce CRM Sync
  • Apps for Selling

Visit HubSpot.com

Kenshoo Digital Marketing Software

3.) Kenshoo

Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. They offer tailored solutions for advertisers and agencies; as well as the automotive, education, financial services, travel and retail industries. Kenshoo has a resource center of white papers, reports, brochures, and case studies to assist you with customizing a digital marketing solution for your needs.

All-in-One Capabilities

  • Search Engine Optimization
  • Search Engine Marketing
  • Ad Campaign Planning & Budgeting
  • Local Marketing and Advertising Platform
  • Social Media Marketing
  • Optimized Digital Media Bidding
  • Reporting & Analytics
  • And more…

Visit Kenshoo.com

Marketo Digital Marketing Software

4.) Marketo

Marketo provides easy and powerful marketing automation software with everything a marketer needs: email, social, analytics, lead management, and more. It’s one of the best on the market for lead generation and conversion & customer acquisition and retention. Their resource center includes “definite guides” to assist you with digital marketing activities, which I’ve found very accurate and useful. They also publish digital marketing “cheat sheets”, “success kits” and “webinars” in their resource center.

All-in-One Capabilities

  • Email Marketing
  • Marketing Automation
  • Budget Management
  • Social Marketing
  • Event Marketing
  • Instant CRM Integration
  • Sales Insight
  • Reporting & Analytics
  • And more…

Visit Marketo.com

Vocus Digital Marketing Software

5.) Vocus

Digital marketers can use Vocus to attract, engage and retain customers. Vocus is a publicly traded company who owns PRWeb, Help a Reporter Out (HARO), North Social and iContact. In my opinion, Vocus is the best on the market for online PR. It enables marketers to distribute press releases on PRWeb and newswires, and often your press release will rank highly in search engine results. In addition, it enables you to pitch your business through HARO, an online service designed to help journalists locate and connect with sources for stories. Other valuable features of Vocus include their social media marketing capabilities, which gives you the ability to customize their (North Social) Facebook apps and generate leads through Twitter (Buying Signals™ & Recommendation Engine™). Local marketers benefit from having the ability to list their site on over 100 local search sites like Google, Yahoo!, Yellowbook.com and Tripadvisor.com by filling out only one form.

All-in-One Capabilities

  • Customizable Facebook Apps
  • Twitter Lead Generation
  • Local Search Marketing
  • Online Public Relations
  • Email Marketing
  • PR and Marketing Lead Generation
  • Data and Analytics
  • And more

Visit Vocus.com

If you like this post, I’d love to hear from you. Please leave your comments below or contact me.

All the best,


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