You’re a business leader … an Owner, C-Suite, Director or Manager.
The brutal reality for most of us, is that our reputation depends on the success or failure of our business and career.
You’ve proven yourself. You’ve endured through business trials and tribulations … the ebb and flows … wins and losses … you’ve demonstrated grit and stick-to-itiveness.
Revenue is modestly growing quarter by quarter, year over year. You have committed and talented employees … loyal and happy customers.
You’ve lead your business to this moment … the brink of a tipping point … a potential break-through. You believe you can lead your business to future greatness.
You worry that your business is vulnerable.
It’s vulnerable to a competitor that’s a better marketer than you; and it’s vulnerable to one bad customer experience that goes viral.
You have no defense if your vulnerability becomes reality.
You’re not proud of your website. Some of your employees and customers have been complaining about your site, but you don’t know where to start and fear the horror stories of building a website.
You know that modernizing your website and expanding your digital footprint will help accelerate growth and achieve tipping point for your business.
You believe the right digital marketing strategy will take your business next level. You’ve decided to conquer your fear and take the next step.
You conducted a few Google searches and reached out to friends for referrals to digital marketing agencies and consultants.
The Digital Marketing Agency Experience
You start interviewing digital marketing agencies. You quickly learn they’re a fun group of people. They roll out the red carpet and make you laugh during meetings.
You notice they use lots of superlatives when they speak, such as “that’s awesome, cool, great, crush it, dominate, the best ever, brilliant, etc”. Your instincts are alerted to the salesmanship.
You ask the digital marketing agencies for a proposal to build you a new website. They send it within two days. The proposals is riddled with technical jargon and feels a bit fluffy. They quote you tens of thousands of dollars to build your website and thousands more to do SEO and Pay-Per-Click services every month.
You’re slightly overwhelmed. If this project is a failure, it will be difficult to overcome it.
Your gut tells you to do more diligence before hiring a digital marketing agency. You’ve had good experiences with consultants in the past. You enjoy the person-to-person interactions. As a business leader, you come to value the importance of a methodical approach, strategic planning and industry expertise.
You Google “Digital Marketing Consultants (in your city)” and found a few good candidates. You meet with a few consultants. You’re impressed by one of them. They don’t use as many superlatives and make as many assumptions. The salesmanship is replaced with pragmatic advice.
Here’s 10 Reasons To Hire Digital Marketing Consultant Before A Digital Marketing Agency
Consultants Are More Focused On Your Goals, Objectives and Best Interests
An Experienced Digital Marketing Consultant Has Senior Level Experience
Consultants Will Quickly Up-Skill You and Teach You Industry Jargon
Good Digital Marketing Consultants Have a Strategic Approach and Pragmatic Methodologies
Digital Marketing Research and Planning Should Be Done In-House
The Digital Marketing Consultant Can Represent You At Digital Marketing Agency Meetings
Digital Marketing Agencies Are Better At The Bells and Whistles, Than They Are At Research And Planning
Digital Marketing Agency Project Scopes and Deliverables Require Vetting For Quality Assurance
Your Digital Marketing Strategy and Execution Is To Important For An Agency Alone
It’s Easier For You To Hold Your Digital Marketing Consultant Accountable, And It’s Easier For Your Consultant To Hold The Digital Marketing Agency Accountable