If you’re a small business, start-up, or an entrepreneur … then you should read this blog post about growth hacking.
You’re probably wondering what is growth hacking and why you should care … so I’ll get right to the point and tell you.
What is growth hacking?
Here’s my definition …
Growth hacking is the internet marketing process of accelerating the growth, exposure and profitability of a company by executing innovative marketing strategies and tactics that connect with platforms and people.
Here’s Wikipedia’s definition …
Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.
Both definition are accurate. And they both oversimplify the knowledge, skills and abilities of a growth hacker.
What is growth hacker?
A growth hacker is like a navy seal of internet marketing.
A growth hacker is the most highly-skilled, experienced and trained practitioner of all internet marketing professions. They are generalist … experts at UX/UI, SEO, PPC, APIs, conversion rate optimization, email marketing, social media, viral marketing and other techniques. He or she is a hybrid mix of marketer and coder.
The term growth hacker was coined by Sean Ellis in 2010. Sean was the first marketer at Dropbox … and was instrumental in accelerating the growth of Dropbox into the brand that it has become today. He is also an successful entrepreneur, angel investor, and startup advisor … and publishes one of the most popular startup marketing blogs online.
I became overjoyed when Sean and other members of the growth hacker community began following me on Twitter.
Growth Hacking is kinda like … a phenomenon.
Andrew Chen, one of the most influential Silicon Valley start-up advisors and investors wrote a blog post titled, “Growth Hacker is the new VP Marketing“, that went viral.
In his blog post, Andrew wrote that growth hackers “are a hybrid of marketer and coder, one who looks at the traditional question of ‘How do I get customers for my product?’ and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph.”
Move over web marketers, internet marketers, search engine optimizers, content marketers, social media marketers, email marketers and others … there is a new sheriff in town … make room for the almighty growth hacker.