My definition of SEO is the creative, ethical and technical process of improving the visibility and rankings of an online business website in the organic (un-paid) search engine results.
My SEO service process is ethical, pragmatic and transparent. I encourage my clients to review Google’s SEO definition, guidelines and policies.
SEO Service Success Factors
SEO success is achieved by optimizing your website’s on-the-page SEO factors and off-the-page SEO factors. On-the-page SEO factors includes optimizing a website’s content, HTML and architecture. Off-the-page SEO factors includes optimizing a website’s links, page authority, and social signals.
SEO Service Philosophy
In 2015, SEO should not only focus on driving more traffic to your website, it should also focus on converting your traffic into customers.
Robust SEO services should include improvements to your website’s user experience. My SEO consulting service package includes web design and web development upgrades to your website. I make your user experience more customer-centric, in order to convert your SEO traffic into new subscribers, leads and customers.
Kick-Off SEO Consultation
I ask all prospective clients to invest in a one hour SEO kick-off consultation, so we can look under the hood of your website together. A one hour SEO consultation is only $197. And it’s likely to be the best investment you’ve made to improve your website’s search engine result placements.
Standard SEO Services
SEO Service Plans
The Google SEO Starter Guide is a SEO manual originally written for Google internal teams, but was released to the public in 2010, to help webmasters learn SEO best practices and improve SEO services. For your reference, here is a link to the Google SEO Starter Guide.
The Google SEO Starter Guide covers basic on-site SEO, how to improve site structure, how to optimize content, how to deal with search engine crawlers, how to do SEO for mobile phones, and other suggested SEO practices.
Google Webmaster Tools is a free admin dashboard, that enables webmasters to manage and optimize websites. Google Webmaster Tools has tools to submit a site map feed to Google, identify links to your website, see top performing content keywords, troubleshoot crawl issues, and lots more.
For your reference, here is a link to Google WebMaster Tools and Bing Webmaster Tools.
The Periodic Table of SEO Success Factors, published by SearchEngineLand.com, is an element-by-element guide sheet to achieve successful SEO. It takes the guesswork out of SEO and places SEO into a scientific process.
The Periodic Table of SEO Success Factors has two categories. The On-The-Page SEO category covers SEO content, HTML, and architectural elements. The Off-The-Page SEO category covers links, trust, social, and personal elements.
For the experienced SEO practitioner, the Periodic Table of SEO Success Factors is a trusted and often referenced resource. For your reference, here is a link to the The SEO Periodic Table of Success Factors.
For my day-to-day tasks, Moz Pro has proven to be the most powerful SEO, social, brand, & content marketing toolset available. Also, Moz publishes the most actionable digital marketing learning materials and resources on the Internet. Moz Pro is a digital marketing toolset with over a dozen powerful inbound marketing and data analysis tools. I’m an expert administrator of Moz Pro tools. For your reference, here is a link to the MOZ Pro SEO tools.