If Malcolm Gladwell (bestselling author of the book Outliers) was correct about the “10,000 Hour Rule” … then my time invested has paid off.
Here’s what he said about the “10,000 Hour Rule”:
The key to success in any field is, to a large extent, a matter of practicing a specific task for a total of around 10,000 hours.
For what it’s worth to Mr. Gladwell … I happen to agree with him in respect to digital marketing optimization services. I’d venture to say that practical application and experience are required to succeed as a digital optimizer.
My service philosophy is to be 100% transparent with my clients. I show and tell. I believe “iron sharpens iron” and “two heads are better than one”. I strive to achieve collaboration and teamwork excellence.
Search Engine Optimization (SEO) is the transparent process of
increasing a website’s organic (non-paid) traffic. It is achieved through expert application of the Google SEO Starter Guide, Google WebMaster Tools, The SEO Periodic Table of Success Factors, MOZ Pro, and other SEO tools/resources.
Conversion Rate Optimization (CRO) is the scientific process of converting more website visitors into leads and customers. It is achieved through expert administration of the CRE Methodology™, user experience testing, A/B split testing, customer/market research, data analysis, proven conversion techniques, and other CRO tools/resources.
Paid Search Optimization is the methodical process of lowering the cost to acquire a new customer (CPA) and cost-per-click (CPC), in order to
increase return-on-investment and business revenue. It is achieved through expert data analysis, stand-out creative elements, A/B split testing winners/losers … wash, rinse, repeat.
Let’s schedule a 1-on-1 digital marketing consultation today and discuss your online business objectives.