Digital Marketing Strategic Planning

Atlanta Digital Marketing Services

I want to share with you a simple digital marketing strategy that could grow your business & revenue.

What’s your definition of business growth?

Would you define business growth as an increase in website visitors, mailing list subscribers, social media engagement, new customers, & annual revenue?

My guess is that over 90% of businesses would perceive this type of growth as to complex or difficult to achieve. They’re probably right.

But I recently had a magical moment. The complex became simple.

I read an essay by Avinash Kaushik (Digital Marketing Evangelist at Google), that merged together everything I’ve learned and experienced in my 15-year digital marketing career.

The See-Think-Do Digital Marketing Framework

Avinash, one of the top Web Analytics Experts in the world, is promoting a new way of thinking about digital marketing. He created a digital marketing framework called See-Think-Do (I added the “Happy” stage, it’s my opine).

See-Think-Do Digital-Marketing Framework

See-Think-Do Digital-Marketing Framework

From a digital marketer’s perspective, I had a profound moment of enlightenment after reading Avinash’s essay and processing his framework.

Germaine to the See-Think-Do framework, I have conceptualized a digital marketing strategy that will accelerate online business growth for both B2B and B2C companies.

For broader understanding, let’s first summarize the traditional buying cycle.

The Traditional Media Buying Cycle

As marketers, we’re familiar with the traditional buying cycle.

Traditional Media Consumer Buying Behavior Funnel

Traditional Media Consumer Buying Behavior Funnel

We understand of how traditional media channels like TV ads, radio ads, print ads, and billboard ads work. You promote your company brand to the market on an “awareness and interest” level, based on demographic and geographic targeting data.

If your brand resonates with the consumer, then he or she will want more information … so they’ll call your business, schedule an appointment, or go to your store and show “consideration and intent”.

Once consumer objections are alleviated and trust is gained … people will make a decision to “purchase” your goods or services if the price is right.

That’s the traditional consumer buying cycle and behavior.

The See-Think-Do Digital Marketing Strategy

Digital media channels are two-way communication platforms and traditional-media channels are one-way communication platforms. For this reason, traditional marketing is different from digital marketing.

The See-Think-Do Framework has given digital marketers a greater understanding of how owned, earned and paid digital media strategies and communications should work cohesively.

See-Think-Do Digital Marketing Strategy

See-Think-Do Digital Marketing Strategy

Digital media enables us to promote your company brand to the market on the “awareness, interest, consideration, intent and purchase” levels based on demographic, geographic and behavior targeting data.

This is like giving a smart digital marketer a super-power!

See-Stage Digital Marketing Strategy

I will create a five-pronged See-Stage digital marketing strategy for your business designed to improve your brand awareness, increase your website traffic, and optimize your micro-conversion rates. I will focus on improving your website, SEO, PPC, content and social media See-stage digital marketing strategies and communications. I’ll make recommendations and provide you with clear instructions on how to improve your See-stage digital marketing.

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Think-Stage Digital Marketing Strategy

I will create a seven-pronged  Think-Stage digital marketing strategy for your business designed to produce inbound leads, improve macro-conversion rates, and increase online revenue. In addition to See-stage prongs (minus Social), I will focus on improving your conversion rates, email marketing, and retargeting Think-stage digital marketing strategies and communications. I’ll make recommendations and provide clear instructions.

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Do-Stage Digital Marketing

I will create a seven-pronged  Do-Stage digital marketing strategy for your business designed to improve macro-&-micro conversion rates, increase online revenue, and create happy customers. I will focus on improving all your Do-stage digital marketing strategies and communications. I’ll make recommendations and provide clear instructions.

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