Website Design – How and Why?

2 Questions You Should Ask Yourself About Your Website

In this post, I will answer two important questions that I’m often asked by business owners and managers. How often should we redesign our website?…and…How should we approach our website redesign? Question #1: How often should we redesign our website? There is no absolute right or wrong answer to this question. Due to the constantly […]

Here’s Why Pay-Per-Click Works for Some, But Not Others

Here's Why Pay-Per-Click Works For Some and Not Others

Are you looking for a paid search strategy that will grow your business? Today, paid media is more advantageous for big and medium enterprises, rather than small businesses. It requires experienced media planners and buyers to position brands, products and services in the marketplace strategically and systematically. The decline in paid media response is directly […]

2015 Digital Marketing Strategy

2015 Digital Marketing Strategies

Start Planning Your 2015 Digital Marketing Strategy NOW…and Get a Head Start on Your Competition It’s October 2014. The fourth quarter is here. You’re probably busy conducting business as usual, but savvy marketers know the fourth quarter is game plan time for 2015. Often times, a “fresh pair of marketing eyes” is the gateway to […]

Art and Science of Web Design

the-art-science-web-design

A Proven Process for Building a Successful Online Business (Not Just a Website) Small business website design is an art and science.  Over the years, I’ve learned that the process is more important than the act. The best practice process for creating a small business website is to break it down into four phases. Each […]

Here’s a B2B Marketing Tactic To Grow Your Brand

B2B Marketing Tactic To Grow Your Brand

Webinars…Could They Be Your Most Effective Business-to-Business Marketing Channel in 2014? Business-to-Business (B-to-B) marketing is challenging. The sales process is more personal and the market size is smaller than Business-to-Consumer (B-to-C). The marketing communication is also different. The foundation of B-to-B marketing is direct communication, while the foundation of B-to-C is mass communication. There is […]

The Secret to Successful B2B and B2C Email Marketing

The Secret to Successful Email Marketing

Best Practice Email Marketing Campaign Tactics Email marketing is the grandfather of web marketing and one of the most important components of an effective business-to-business (B2B) or business-to-consumer (B2C) digital marketing plan. However, many companies still struggle when it comes to maximizing their brand’s product/service potential through this channel. This blog post will touch on […]

Conversion Optimization Case Study

Conversion Rate Optimization Case Study

In 2009, I was hired as the web and online marketing manager of a relatively large nonprofit consumer credit counseling company. The company had great leadership and employees, who had a passion for helping people improve their credit and personal finances. I was very excited to join the company and contribute to their mission of positively serving […]

Digital Marketing Audits and Growth

Digital Marketing Audits for Growth

Marketing is to small business growth, as water is to the growth of a plant. They both are essential to survival. You can sprinkle a little marketing and water from time to time, but the long-term results will be inevitable if it is not a consistent, daily and nurturing practice. This analogy introduces us to the topic of this article. Why […]

Owned, Earned and Paid Digital Media

A Breakdown of Owned Earned Paid Digital Media

What is Digital Media?..It’s Confusing…I Don’t Understand All This Mumbo Jumbo! Great question. It definitely can be confusing. In this blog post, I will help clarify what digital media is…in layman’s terms. Digital Marketing is defined as the promotion of a brand using all forms of digital advertising, which includes Internet, mobile, TV, radio and […]

How To Write Website Content?

Tips To Write Website Content That Sells

Copywriting website content that sells is very difficult…but it doesn’t have to be. I’ve been writing website content for companies, agencies and clients my entire career. Actually, I kind of stumbled into it. Early in my career, people began complimenting me on my writing style and asking me to help write their content. Which is […]