Digital Marketing Strategies to Promote a College Workshop

digital marketing strategies to promote a workshop

  In 2012, I was fortunate to be chosen as the marketing and creative director for the inaugural, International Digital Cinema Workshop (IDCW), at California State University, San Bernardino (CSUSB). The IDCW was an intensive three-week workshop designed to teach beginning, intermediate, and advanced attendees how to become the total filmmaker and movie director. The workshop was a […]

The Secret to SEO Today, from Google’s Point-of-View

2014 Secret to Search Engine Optimization SEO

The State of Search Engine Optimization Today, based on the Google Panda, Penguin and Hummingbird algorithm updates. You probably know that SEO is the process of utilizing best practice guidelines and methodologies to make a website search engine friendly, in order to generate more organic (free) traffic. However, there are many layers to SEO as […]

4 Essential Digital Media Methods Every eCommerce Should Master

four digital media methods to master

For small businesses, eCommerce (also known as Electronic commerce) has drastically changed in recent years. A decade ago, eCcommerce was a game that only mid-sized or big businesses could effectively play. If a mom-and-pop business or entrepreneur wanted to sell products online, they were limited to doing it on eBay, unless they had thousands of dollars to […]

8 Reasons Why User Testing Your Website Will Make You Better

8-reasons-for-user-testing

Usability testing has been a method for improvement used by marketers and product manufacturers for decades. It is the science of testing human-made products (i.e…web pages, a web apps, gadgets, software or systems) from the end-user’s prospective, to determine if the product meets performance goals. Usability testing enables companies and managers to intelligently discover human/system […]

What’s My Favorite Digital Marketing Automation Software?

Favorite Digital Marketing Software

Here’s My Top 5 Digital Marketing Automation Software (That I’ve Used) In alphabetical order, below is a list of my favorite digital marketing software. These software vendors have created powerful, intelligent, all-in-one digital marketing solutions…that makes such tasks as search engine optimization (SEO), email marketing, social media marketing, online PR, marketing automation, mobile marketing, landing […]

How To Solve Your Digital Marketing Problems With Design Thinking

design thinking for digital media

Have you heard of Design Thinking? It’s a problem solving methodology that may help solve your digital marketing problems. I first learned about Design Thinking in March of 2006, when I read an article in Fast Company magazine. To me, it was one of the most fascinating problem solving discoveries, ever … I had to stop what I […]

Lifecycle Email Marketing

lifecycle email marketing

Lifecycle email marketing requires a commitment to become a customer-centric company. We’ve all heard the aphorism, “people are your greatest asset”. Perhaps this is still true in some respect. However, the digital era has ushered in a paradigm shift. The aphorism today is, “customers are your greatest asset”. No matter your business sector, the cost […]

What’s Your Social Policy?

social media marketing policy

Are you on the fence about social media and skeptical if it can grow your business? If so, this blog post about social media policy should help alleviate your skepticism. Most businesses who haven’t harnessed social media marketing are fearful and skeptical about it, because of lack of controls and difficulty managing it. We’ve all […]

What is Responsive Web Design?

Why your website needs to be responsive right now!

Is Your Website Responsive? By now, most people with a smart phone or tablet have had first hand experience with a responsive website. It’s that website you were viewing the other day on your device, that was sized perfectly to fit your screen. It was that website you didn’t become frustrated with trying navigate and […]

What is Conversion Rate Optimization?

Attention: Conversion Rate Optimization Will Make You Money

Hi, I’m Anthony … a real life Conversion Rate Optimization Consultant right here in Atlanta. There’s not a lot of real conversion rate optimization consultants because let’s face it … if there was such a thing as the Navy Seals or Army Rangers of digital marketing, it would be the conversion rate optimization consultant. It represents the highest digital […]