Digital Marketer & Growth Hacker
Readability Level: 11th Grade | Read Time: 2 minutes, 48 seconds | Words: 714 All too often, business people focus their strategies on targeting their “average” customer. They pull information from sources of big data, determine their prime demographic, and generate marketing campaigns designed to produce a response from a mass market of people. The customer-centric approach is different. It’s not a […]
Readability Level: 7th Grade | Read Time: 2 minutes, 29 seconds | Words: 623 Back in 1996, Bill Gates famously wrote an article on the Microsoft website entitled, “Content Is King.” In that article, Gates said: Content is where I expect much of the real money will be made on the Internet… Gates made many predictions about the future of content […]
Readability Level: 9th Grade | Read Time: 3 minutes, 12 seconds | Words: 804 The “must-have customer experience” is a mindset. It’s a business, marketing and sales framework for success. The best marketers and sales people have the ability to think like their customers. This may sound simple, but it’s not. Thinking as if you are your customer requires curiosity, empathy and humility. It […]
Readability Level: 8th Grade | Read Time: 4 minutes, 14 seconds | Words: 1,060 T he digital economy has made it difficult to build a sustainable and profitable business. If you own or manage a business, you are vulnerable to more savvy competitors and dissatisfied customers 24 hours, 7 days a week. If you’re not proactively building your business online, you’re probably going to lose […]
All too often, business owners wrongly assume that they can put some information into a template and create a beautiful, responsive, professional website that generates tons of traffic each and every day. Unfortunately, this is not the case. It takes quite a bit of work and know-how to build an excellent site. Here are six […]
To put it simply, a digital marketing consultant’s job involves understanding search engines and what makes the average consumer “tick” in terms of the products and services they buy. These two things together can help a business of any size design, develop, and implement a successful marketing campaign. Improve Online Brand and Presence One of […]
SEO agencies and SEO consultants are not the same. They each offer valuable services to their clients, but they do so in different ways. Whereas an SEO agency provides optimizes websites and content for the best search engine performance, an SEO consultant teaches individuals and companies how to handle that optimization themselves. What Does an […]
If you have yet to publish a blog for your business, or if you only post to your blog very infrequently, you may be doing your company a serious disservice. Here are eight reasons why you need to be posting a blog at least four times a month for a year. ➊ It’s Fuel for […]
A customer centric website experience is one that offers a positive experience, both at the point of sale and after the sale is made. It drives value, brand awareness, and engages visitors more than ever before. Here are eight different tips for making sure your website is as customer centric as possible. ➊ Define Your […]
Whether your website serves as a central hub for your sales operations or you simply provide a website to give people information, the people who come to your website – whether or not they buy from you – are very, very important. Here are some reasons why your visitors play such a vital role in […]