What Is Customer-Centric Digital Marketing?

customer centric digital marketing

Readability Level: 11th Grade | Read Time: 2 minutes, 48 seconds | Words: 714 All too often, business people focus their strategies on targeting their “average” customer. They pull information from sources of big data, determine their prime demographic, and generate marketing campaigns designed to produce a response from a mass market of people. The customer-centric approach is different. It’s not a […]

How to Write Content for People and Search Engines?

content marketing blog

Readability Level: 7th Grade | Read Time: 2 minutes, 29 seconds | Words: 623 Back in 1996, Bill Gates famously wrote an article on the Microsoft website entitled, “Content Is King.” In that article, Gates said: Content is where I expect much of the real money will be made on the Internet… Gates made many predictions about the future of content […]

The Must-Have Customer Experience. What does it mean?

the must have customer experience

Readability Level: 9th Grade | Read Time: 3 minutes, 12 seconds | Words: 804 The “must-have customer experience” is a mindset. It’s a business, marketing and sales framework for success. The best marketers and sales people have the ability to think like their customers. This may sound simple, but it’s not. Thinking as if you are your customer requires curiosity, empathy and humility. It […]

8 Reasons Why Business Owners Should Blog Once a Week

business marketing blog

Readability Level: 8th Grade | Read Time: 4 minutes, 14 seconds | Words: 1,060 T he digital economy has made it difficult to build a sustainable and profitable business. If you own or manage a business, you are vulnerable to more savvy competitors and dissatisfied customers 24 hours, 7 days a week. If you’re not proactively building your business online, you’re probably going to lose […]

6 Tips to Build a Business Website That You Can Be Proud Of

Website Design Wireframe

All too often, business owners wrongly assume that they can put some information into a template and create a beautiful, responsive, professional website that generates tons of traffic each and every day. Unfortunately, this is not the case. It takes quite a bit of work and know-how to build an excellent site. Here are six […]